Social Media Marketing
Pegrolls Inc.- Using storytelling to bring Pegrolls to life on social media, sharing the brand’s family roots and how they’ve creatively reinvented traditional flavors. By connecting with the audience through genuine narratives, I built engagement and a deeper sense of community around the brand.
Social Media Posts
I planned Instagram and TikTok posts by leveraging new trends, understanding user analytics and demographics, and learning from industry competitors. Using my multiplatform skills, I created and uploaded diverse, narrative-driven content to engage our audience and strengthen Pegrolls' brand identity.
Pegrolls Promo Video
Leveraging my experience as a film student, I ideated, filmed, and edited a Pegrolls promo video, showcasing behind-the-scenes moments, the unique fusion flavors, and Zenia’s story behind the product. The video is also a way of introducing Pegrolls' new location and connect with a wider audience.
Flyers
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Account reach increased by 116%.
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Accounts engaged reached 122.
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​Followers increased by 20%.
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Constant Growth across Instagram and TikTok platforms with more than 8000+ views across 6 posts, in a span of less than 3 months.
Reviews and Comments
Student Projects
Worked with a team of 5+ members as a part of a student project at York University, to develop a comprehensive hypothetical marketing campaign for Airbnb, focusing on personalized travel experiences and leveraging user-generated content. We conducted audience analysis, prepared a social media calendar, created posts, wrote the full marketing plan, and presented the strategy to an audience to engage diverse travelers.
Skills Learnt-​
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Social Media Calender
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IMC Plan
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Social Media Posts
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Marketing Framework
